Perception is Reality
December 21st, 2008 | Published in marketing
- Image by Getty Images via Daylife
It may surprise some people, but even seemingly small things can affect how people see your business. A good example I see often is FedEx. At least once every other month, I see a FedEx delivery truck being towed off for repair. Alternately, I don’t recall ever seeing a UPS truck being towed. Guess which service I perceive as being more reliable? If I went back and compared delivery reliability for all of the packages I’ve shipped using both services over the years, they are probably fairly comparable. But I can’t get that towed truck image and the impression it makes on me.
What small things in your company are sending the wrong messsage to your customers?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1971974a-b412-41be-914c-a39cb3caeff3)
