Sometimes Less Says More
December 10th, 2008 | Published in business basics, communication
Drew McLellan at The Marketing Minute blog made a great analogy about how the impact of his text (SMS) communications with his daughter is inverse to the amount of content he sends.:
If I really want an answer to a specific question or really want her to hear me about something, I use a single sentence. Then, I get her full attention.Drew McLellan, The Marketing Minute, Dec 2008
Then he equated that impact to the impact businesses have on their customers when they keep their communications succinct.
You should check out his post.
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